When you feel confident that you understand the content, read the case study again, looking for issues that relate to the questions. Either look up the words and concepts yourself, using your textbook, the library, or the internet, or ask someone to explain them to you, e.g. Next, read through the case study again, making a list of words or concepts that you do not fully understand. How do I use a case study? The first step is to read the whole case study and any questions related to the case study carefully in order to familiarise yourself with the scenario. Using case studies will develop your ability to analyse, think, communicate, and organise. Reading case studies, and discussing the issues that they highlight, will show you how people in business have applied the theories that you will learn about during your course. Case studies are a useful way of learning about how things operate in the business world if you have not yet had first-hand experience.
A case study may include information about company goals and objectives, plans and strategies, problems and challenges, achievements and results, recommendations, etc. Case studies provide detailed information about a company, industry, person, or project over a certain period.
How to use case studies What is a case study? A case study is a real-life example of a business scenario.
Purchasing and supply chain management: Toyota Hannie Badenhorst-Weiss Financial management: IBM Tersia Brevis-Landsbergġ3. Marketing management: Heineken and SABMiller’s beer war Johan Strydom and Sharon Rudansky-Kloppersġ2. Human Resources Management: Derby Departmental Stores Barney Erasmusġ1. Operations management: Air traffic operations excellence Rigard Steenkampġ0. Leading and controlling: South African business leadership in action Natasha da Silva Esclana General management: Edcon Sharon Rudansky-Kloppers The business environment: The airline industry Johan StrydomĬorporate social responsibility: South African Breweries Hannie Badenhorst-Weiss Table of contents How to use case studies Preface Business cases topicsĮstablishing a business: Kiph Alex Antonites Oxford disclaims any responsibility for the materials contained in any third party website referenced in this work. Links to third party websites are provided by Oxford in good faith and for information only. Every effort has been made to trace copyright holders, but if any copyright infringements have been made, the publisher would be grateful for information that would enable any omissions or errors to be corrected in subsequent impressions. Business Cases Print ISBN: 978-0-19 ePUB ISBN: 978-0-19 First impression 2015 Typeset in ITC Stone Serif 9.5 pt on 13 pt Printed on Acknowledgements Publishing manager: Alida Terblanche Publisher: Janine Loedolff Editor: Sarah Floor Designer: Ian Norris and Oswald Kurten Reproduction by: Name Surname Cover reproduction by: Name Surname Printed and bound by: XYZ Printing Company The authors and publisher gratefully acknowledge permission to reproduce copyright material in this book. You must not circulate this work in any other form and you must impose this same condition on any acquirer. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press Southern Africa (Pty) Ltd, or as expressly permitted by law, by licence, or under terms agreed with the appropriate reprographic rights organisation, DALRO, The Dramatic, Artistic and Literary Rights Organisation at Enquiries concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Press Southern Africa (Pty) Ltd, at the above address. Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in South Africa by Oxford University Press Southern Africa (Pty) Limited Vasco Boulevard, Goodwood, N1 City, Cape Town, South Africa, 7460 P O Box 12119, N1 City, Cape Town, South Africa, 7463 © Oxford University Press Southern Africa (Pty) Ltd 2015 The moral rights of the author have been asserted First published 2012 Second Edition published in 2015 All rights reserved. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide. Oxford University Press is a department of the University of Oxford. BUSINESS CASES Rudansky-Kloppers Antonites Badenhorst-Weiss Bester Brevis-Landsberg Da Silva-Esclana De Metz Erasmus Steenkamp Strydom SwanepoelīUSINESS CASES Rudansky-Kloppers Badenhorst-Weiss Brevis-Landsberg Erasmus Steenkamp Strydom Swanepoel